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The Marvel Studios Story : How a Failing Comic Book Publisher Became a Hollywood Superhero
The Marvel Studios Story : How a Failing Comic Book Publisher Became a Hollywood Superhero (Paperback) Book Details:
Book Title: | The Marvel Studios Story : How a Failing Comic Book Publisher Became a Hollywood Superhero |
Author: | STEPHANIE WETZEL |
ISBN-13: | 9781404114661 |
Publication: | HarperCollinsPublisher |
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The Marvel Studios Story : How a Failing Comic Book Publisher Became a Hollywood Superhero Book Information:
learn from the world's most successful companies? The Marvel studios story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled a struggling comic book publisher to parlay the power of myth and storytelling to become one of history's most successful movie studios. Marvel characters have been shaping pop culture for decades and when comic books were no longer keeping the company afloat, Marvel studios was born. Marvel studios is the multibillion-dollar home to iconic franchises. They are known for creating brilliant multi-layered worlds and storylines that allow their audiences to escape into a fantasy and inspire the creative side of every viewer. But, behind those visionaries is a well-oiled storytelling machine dedicated to getting the hulk's smash fists in the hands of every child and a sea of Spider-Man costumes deployed every Halloween.
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