The Marketing Whitebook 2013-14: Decoding Diversity
₹499.00
Book Title: | The Marketing Whitebook 2013-14: Decoding Diversity |
Author: | Business World |
ISBN-13: | 9789381425053 |
Publication: | BusinessWorld |
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Overview of The Marketing Whitebook 2013-14: Decoding Diversity Book
India, with its size and heterogeneity, is a highly complex marketplace. It is made up of many polymarkets and micromarkets and diverse consumer groups. What drives buying behavior among these different groups? What are the new touch points? Where are the new opportunities? This ninth edition attempts to answer these questions and decode Indias diversity.
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TheMarketingWhitebook2013
Paperback
English
308 pages
9381425051
2 May 2013
Students and Professionals:Business&Economics, Business,Strategy&Management, TheMarketingWhitebook2013
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