The Indestructible Brand: Crisis Management in the Age of Social Media Book Information:

t your brand is on social media, your consumers are. They are continuously sharing their good and bad experiences about your brand. Most brands are not prepared to deal with negative feedback which, if ignored, can spiral into a crisis. This book seeks to aid brand and business owners to structure organizations to be crisis- ready. Creating a crisis squad and a crisis playbook, envisioning various scenarios that can occur and what the brands response should be are some of the areas the book delves into. It also recommends preventive measures that can save brands from social embarrassment and social listening strategies that can alert organizations to a problem before it becomes a crisis. When everything else fails and a crisis is at hand, the focus shifts to executing the playbook, turning the conversation around leveraging evangelists and influencers. Once the crisis has ended, its time to audit the playbook and close the gaps, as well as evaluate financial or reputational damage done to the brand and see how quickly one can recover.

• Book Type/Genre :

Business & Finance

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

Page count varies on each edition/reprint

• ISBN - 10 :

• The Indestructible Brand: Crisis Management in the Age of Social Media Published On :

2017

• Resource:

Higher Education Textbooks, Business & Finance Book is recommended for Students, Teachers, Graduates, Professionals, and all bibliophiles

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