The Future of Branding
The Future of Branding Book Details:
Book Title: | The Future of Branding |
Author: | Rajendra K. Srivastava; Gregory M. Thomas |
ISBN-13: | 9789351503163 |
Publication: | SAGERespon |
Reprint Year: | 2015 |
Buy now Rajendra K. Srivastava; Gregory M. Thomas The Future of Branding book from madrasshoppe.com and get it delivered to all pincodes in India.
-
COD Available. Delivery Time 4 - 7 Working Days in India.
-
For General Enquiries WhatsApp 7200833323 (Chat Support)
-
Trusted by over 100K+ customers
The Future of Branding Book Information:
New ideas change the world. From social movements to scientific discovery the power of an idea is to reshape the world, who we are and how we live. Changes in the increasingly dynamic competitive environment require a focus on what should be done, not just what is currently done. The inspiration for this book is to provide an outlet for cogent ideas that will help managers build and maintain brands in the future marketplace.The book brings the latest thinking on brand management with contributions by the leading minds in Branding. It examines the future of branding on key concepts including brand performance management, brand strategy, brand building, revitalizing brands, brand valuation, brand analysis, brand protection and brand experience. With contributions by Jean-Noel Kapferer, Kevin Keller, Don Schultz, Bernd Schmitt, V. Kumar (to name a few), the book is designated to become a classic in branding literature. Table of contents PrefaceAcknowledgmentsI: Brand StrategySelecting the Brand Architecture to Match Your Strategy, Jean-Noel KapfererA Strategic Approach to Grow Profits: Defining, Measuring, and Maximizing Customer Value, V. Kumar and Bharath RajanBranding in Retail Lluis Martinez-RibesII: Brand BuildingBrand Identity: Brand Naming Process and Brand Linguistics in the International Context, Bernd Schmitt and Shi ZhangThe Six-station Model of Corporate Identity: Developing and Assessing the Model, Jean Yannis Suvatjis and Leslie de ChernatonyBrand Development Processes and Planning, Kevin Lane KellerManaging the Brand Experience, Bernd SchmittRethinking Brand Development in an Interactive Marketplace, Don E. SchultzLuxury Brands, Vanessa M. Patrick and Henrik HagtvedtThe Dynamics of Brand Trust, Gregory M ThomasIII: Leveraging BrandsBranding and Emerging Markets, Martin RollOpportunities and Risks in Co-branding and Licensing, Jeffrey ParkhurstBrand Revitalization, Kevin Lane KellerBrand Identity Strategy for Mergers and Acquisitions, Srinivas Reddy and Anupam JajuIV: Brand Performance ManagementThe Great Debate: Managing Brands versus Managing Customers, Werner ReinartzBrand Imperative: Protecting Your Most Valuable Assets Jeffery Andrien, Paul Benoit, and Philip C ZerrilloHidden Value of Brands: Brands in Mergers and Acquisitions, S Cem BahadirRole of Brands in Managing Innovation, Rajendra K SrivastavaIndex
Book Type :
Book Binding :
Language :
Number of Pages :
ISBN - 10 :
The Future of Branding Published On :
Resource:
- The Future of Branding Book is not for reading online or for free download in PDF or eBook format.
- Table of Contents,Index,Syllabus,summary and image of The Future of Branding book may be of a different edition or of the same title.
- Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
- The Future of Branding by Rajendra K. Srivastava; Gregory M. Thomas Book reviews and ratings are trustworthy and product description given above are true to the best. Product Description posted here by sellers would be updated based on the Customers feedback, if the details are not accurate.
- Customers who bought this product can write your best reviews and suggest the product if the item's price is low which would be helpful for the buyers interested to purchase. Read Best & Top Books related to this item
- The above Bibliographic information is specific to this book listed for sale
- Special offers, deals & discounts on this product are subject to the terms and conditions of the website
Higher Education Textbooks
Paperback
English
492
935150316X
23 Nov 2015
Textbooks & Study Guides, Higher Education Textbooks Books for Students, Teachers, Graudates, Professionals and all others
Disclaimer: