Strategy An International Perspective
Book Title: | Strategy An International Perspective |
Author: | Bob De Wit |
ISBN-13: | 9788131525593 |
Publication: | Cengage |
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Overview of Strategy An International Perspective Book
Now in its fifth edition, Strategy takes a truly global perspective. Retaining the unique 'paradox' approach of the previous editions whereby a series of contrasting viewpoints, readings and cases are provided to invite student and professional discussion and debate, this new edition takes the approach one step further to acknowledge the developmental role which China and India have had in the business world and includes strategic thinking philosophies from these countries. Unlike many other books on the subject, the philosophy at the heart of Bob de Wit's Strategy text is that an understanding of the topic of strategy can only be gained by grappling with a wider diversity of insights from many prominent thinkers and the clear recognition that there is no simple answer to the question of what strategy is. This new edition bridges West and East, North and South, with readings, cases, quotes and insights from around the globe.
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Business,Strategy&Management
Paperback
English
864 pages
8131525597
Nov 2014
Students and Professionals:Business&Economics, Business,Strategy&Management
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