Overview of Social Sector Communication in India: Concepts, Practices, and Case studies Book

A first-of-its-kind book on social sector communication in India that combines concepts with hands-on skills. Social sector communication helps address issues by influencing policy and can be used to bring about desired behavioral change among the targeted public. This book not only highlights the theoretical underpinnings, practice and skill of social sector communications in India but also provides an understanding of various tools and strategies required in development communication encompassing social marketing, media advocacy, social mobilization, grassroots communication and corporate social responsibility (CSR). With the aid of case studies, it offers tips on how to plan campaigns; write a concept note, field report and press release and effectively use social media to achieve developmental program goals. The book discusses the different perspectives of NGOs and program implementers and helps in understanding the corporate NGO interface vis-a-vis CSR projects.

• Book Type :

Communication&Journalism

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

• ISBN - 10 :

9351508145

• Social Sector Communication in India: Concepts, Practices, and Case studies Published On :

1 Apr 2016

• Resource:

Students and Professionals:Textbooks, Communication&Journalism

Disclaimer:

• Social Sector Communication in India: Concepts, Practices, and Case studies Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Social Sector Communication in India: Concepts, Practices, and Case studies book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.