Overview of Social Media Analytics 1/e Book

Social Media Analytics is the complete insider's guide for all executives, marketing analysts and students who want to answer mission-critical questions and maximize the business value of social media data at every step of the process. Two leaders of IBM's cutting-edge Social Media Analysis Initiative offer thorough and practical coverage of all three phases: data identification, analysis and knowledge interpretation. Teaches cutting-edge techniques for unstructured data identification, analysis and interpretation. Gives expert advice for avoiding costly pitfalls in social media analytics. Includes three chapter-length case study projects. Written by leaders of IBM's pioneering Social Media Analysis Initiative. Chapter 1: Looking for Data in All the Right Places Chapter 2: Separating the Wheat from the Chaff Chapter 3: Whose Comments Are We Interested in? Chapter 4: Timing Is Everything Chapter 5: Social Data: Where and Why Chapter 6: The Right Tool for the Right Job Chapter 7: Reading Tea Leaves: Discovering Themes, Topics or Trends Chapter 8: Fishing in a Fast-Flowing River Chapter 9: If You Don t Know What You Want, You Just May Find It!: Ad Hoc Exploration Chapter 10: Rivers Run Deep: Deep Analysis Chapter 11: The Enterprise Social Network Chapter 12: Murphy Was Right! The Art of What Could Go Wrong Chapter 13: Visualization as an Aid to Analytics

• Book Type :

Software&BusinessApplications

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

304 pages

• ISBN - 10 :

933257846X

• Social Media Analytics 1/e Published On :

29 Sep 2016

• Resource:

Students and Professionals:Computing,Internet&DigitalMedia, Software&BusinessApplications

Disclaimer:

• Social Media Analytics 1/e Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Social Media Analytics 1/e book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.