Overview of Retail Management Book

Retail Management presents retail in India and other emerging markets and covers core concepts, frameworks and universals in retail, very comprehensively - retail shopper and market segmentation; product planning and merchandise management, site selection and location analysis; layout and visual merchandising, store operations and customer relationship management, among others. It builds primarily on consumer understanding and relies heavily on business models in retailing disintermediation and the retail omni channel and deeply on the Indian retail experience in modern trade.This very comprehensive first edition shows how retailers - both online and store-based create unmatched retail solutions that deliver highly differentiated offerings to value, lifestyle and premium shoppers. Salient Features: Coverage of latest topics such as E - loyalty, Reducing Check Out and Price Tag Errors, Product Management Automation Practices of Global Retailers, Atmospherics in Internet Retailing, Market Potential Value Analysis, Value and Specialty Retail in Emerging Markets provide a unique dimension to this text. Showcase - A prominent chapter feature based on practitioner insights engages students to learn and discover retail management through numerous real-life examples of retail management in practice. Includes chapter - end case studies that discuss the best business practices of Indian as well as global retailer brands.Table of Contents: Retailing Types of Retailers Retail in India Understanding the Retail Consumer Market Segmentation in Retail Site Selection and Location Analysis Retail Product Planning and Management Merchandise Management Store Layout, Design and Visual Merchandising Retail Pricing Retail Promotion Strategy Customer Relationship Management in Retail Managing Retail Store Operations

• Book Type :

Reference

Book Binding :

Paperback

Language :

English

Number of Pages :

536 pages

ISBN - 10 :

9339203062

Retail Management Published On :

15-Jan-15

Resource:

Reference for Students and Professionals

Disclaimer:

• Retail Management Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Retail Management book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.