Overview of Media Audience Research: A Guide for Professionals Book

Table of Contents: Introduction History of Media Research Quantitative Research: Audience Measurement - General Theory and The Basics Audience and Media Measurement Research Methods in use Today Quantitative Online Research Internet Audience Measurement: Passive Methods and Technologies Qualitative Research Audience Opinion and Reaction Desk Research Data Analysis Adapting Media Research to Different Cultures Appendices Glossary Bibliography Index

• Book Type :

Communication&Journalism

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

296 pages

• ISBN - 10 :

9351506436

• Media Audience Research: A Guide for Professionals Published On :

28 Dec 2015

• Resource:

Students and Professionals:Textbooks, Communication&Journalism

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