Marketing Management
₹299.00
Book Title: | Marketing Management |
Author: | |
ISBN-13: | 9788131532485 |
Publication: | Cengage Learning India Private Limited |
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Overview of Marketing Management Book
Dawn Iacobacci' s Marketing Management provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. Paired with cases, group work, and/or simulations, instructors have the ability to create a dynamic and engaging course. Marketing Management reflects the dynamic environment facing today' s marketers, helping them understand how an increasingly competitive global marketplace and the changes in technology affect the marketing decisions that managers must make.
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Business&Finance
Paperback
English
370 pages
8131532488
1 Aug 2016
Students and Professionals:Textbooks, Business&Finance
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