Marketing Management by CENGAGE Book-9788131532485
  • Marketing Management by CENGAGE Book-9788131532485

Marketing Management

₹299.00
Book Title: Marketing Management
Author:
ISBN-13: 9788131532485
Publication: Cengage Learning India Private Limited
Quantity
Available

  • COD Available. Delivery Time 4 - 7 Working Days in India. COD Available. Delivery Time 4 - 7 Working Days in India.
  • For General Enquiries WhatsApp 7200833323 (Chat Support) For General Enquiries WhatsApp 7200833323 (Chat Support)
  • Trusted by over 100K+ customers Trusted by over 100K+ customers

Overview of Marketing Management Book

Dawn Iacobacci' s Marketing Management provides the material that first-year MBA students need to gain a mastery of core concepts in marketing management. Paired with cases, group work, and/or simulations, instructors have the ability to create a dynamic and engaging course. Marketing Management reflects the dynamic environment facing today' s marketers, helping them understand how an increasingly competitive global marketplace and the changes in technology affect the marketing decisions that managers must make.

  • Book Type :

  • Business&Finance

  • Book Binding :

  • Paperback

  • Language :

  • English

  • Number of Pages :

  • 370 pages

  • ISBN - 10 :

  • 8131532488

  • Marketing Management Published On :

  • 1 Aug 2016

  • Resource:

  • Students and Professionals:Textbooks, Business&Finance

    Disclaimer:

    • Marketing Management Book is not for reading online or for free download in PDF or eBook format.
    • Table of Contents,Index,Syllabus,summary and image of Marketing Management book may be of a different edition or of the same title.
    • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
BKDPSBU_9788131532485
2017-11-12
New product

Reviews

Write your review

Marketing Management

Book Title: Marketing Management
Author:
ISBN-13: 9788131532485
Publication: Cengage Learning India Private Limited

Write your review