Overview of Inside Coca-Cola (Old Edition) Book

The first book by a Coca-Cola CEO tells the remarkable story of the company's revivalNeville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.

• Book Type :

Inside Coca

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

• ISBN - 10 :

031261795X

• Inside Coca-Cola (Old Edition) Published On :

1 Nov 2011

• Resource:

Biographies, Diaries & True Accounts, Biographies & Autobiographies, Inside Coca Books for Students, Teachers, Graudates, Professionals and all others

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• Inside Coca-Cola (Old Edition) Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Inside Coca-Cola (Old Edition) book may be of a different edition or of the same title.
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