Innovation - Myths and Mythstakes: The Real Truth Behind Popular Beliefs by Tim Coffey Book-9780230329454
  • Innovation - Myths and Mythstakes: The Real Truth Behind Popular Beliefs by Tim Coffey Book-9780230329454

Innovation - Myths and Mythstakes: The Real Truth Behind Popular Beliefs

₹299.00
Book Title: Innovation - Myths and Mythstakes: The Real Truth Behind Popular Beliefs
Author: Tim Coffey
ISBN-13: 9780230329454
Publication: Laxmi Publications
Edition: First edition (2010)
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Overview of Innovation - Myths and Mythstakes: The Real Truth Behind Popular Beliefs Book

Consumers are embracing change and adopting new products and services earlier and faster than ever. The need for your company to innovate is constant and if you don't, your competitors will. This book provides the insight into the secrets to reducing risks while creating game-changing ideas. It will set the record straight, while helping you acquire valuable insights into your customer. Ideas are easy, innovation is hard. Some of the myths this book addresses: 80% of new products fail (False), The Consumer is King (Balderdash), Brainstorming works (Not in a million years), Great ideas will make you rich (Guess again), Facts persuade People to buy (Nonsense).

  • Book Type :

  • Innovation

  • Book Binding :

  • Paperback

  • Language :

  • English

  • Number of Pages :

  • 264 pages

  • ISBN - 10 :

  • 0230329454

  • Innovation - Myths and Mythstakes: The Real Truth Behind Popular Beliefs Published On :

  • 2010

  • Resource:

  • Students and Professionals:Business & Economics, Business, Strategy & Management, Innovation

    Disclaimer:

    • Innovation - Myths and Mythstakes: The Real Truth Behind Popular Beliefs Book is not for reading online or for free download in PDF or eBook format.
    • Table of Contents,Index,Syllabus,summary and image of Innovation - Myths and Mythstakes: The Real Truth Behind Popular Beliefs book may be of a different edition or of the same title.
    • Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.
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Innovation - Myths and Mythstakes: The Real Truth Behind Popular Beliefs

Book Title: Innovation - Myths and Mythstakes: The Real Truth Behind Popular Beliefs
Author: Tim Coffey
ISBN-13: 9780230329454
Publication: Laxmi Publications
Edition: First edition (2010)

Write your review