Innovation - Myths and Mythstakes: The Real Truth Behind Popular Beliefs
Book Title: | Innovation - Myths and Mythstakes: The Real Truth Behind Popular Beliefs |
Author: | Tim Coffey |
ISBN-13: | 9780230329454 |
Publication: | Laxmi Publications |
Edition: | First edition (2010) |
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Overview of Innovation - Myths and Mythstakes: The Real Truth Behind Popular Beliefs Book
Consumers are embracing change and adopting new products and services earlier and faster than ever. The need for your company to innovate is constant and if you don't, your competitors will. This book provides the insight into the secrets to reducing risks while creating game-changing ideas. It will set the record straight, while helping you acquire valuable insights into your customer. Ideas are easy, innovation is hard. Some of the myths this book addresses: 80% of new products fail (False), The Consumer is King (Balderdash), Brainstorming works (Not in a million years), Great ideas will make you rich (Guess again), Facts persuade People to buy (Nonsense).
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Innovation
Paperback
English
264 pages
0230329454
2010
Students and Professionals:Business & Economics, Business, Strategy & Management, Innovation
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