Overview of Fundamentals of Business Analytics Book

The book promises to be a single source of introductory knowledge on business intelligence which can be taught in one semester. It will provide a good start for first time learners typically from the engineering and management discipline. Business Intelligence subject cannot be studied in isolation. The book provides a holistic coverage beginning with an enterprise context, developing deeper understanding through the use of tools, touching a few domains where BI is embraced and discussing the problems that BI can help solve. It covers the complete life cycle of BI/Analytics project: Covering operational/transactional data sources, data transformation, data mart/warehouse design-build, analytical reporting, and dashboards. To ensure that concepts can be practiced for deeper understanding at low cost, the book is accompanied with step-by-step hands-on manual in the CD. Special Features ?ú Foreword by Prof R Natarajan, Former Chairman, AICTE, Former Director, IIT Madras. ?ú Excellent authorship. ?ú Single source of introductory knowledge on business intelligence (BI). ?ú Provides a good start for first-time learners typically from the engineering and management discipline. ?ú Covers the complete life cycle of BI/Analytics Application development project. ?ú Helps develop deeper understanding of the subject with an enterprise context, and discusses its application in businesses. ?ú Explains concepts with the help of illustrations, application to real-life scenarios and provides opportunities to test understanding. ?ú States the pre-requisites for each chapter and different reference sources available. ?ú In addition the book also has the following pedagogical features: ?ú Industrial application case studies. ?ú Crossword puzzles/do it yourself exercises/assignments to help with self-assessment. The solutions to these have also been provided. ?ú Glossary of terms. ?ú References/web links/bibliography - generally at the end of every concept. CD Companion: To ensure that concepts can be practiced for deeper understanding at low cost, the book is accompanied with a CD containing: ?ú Step-by-step Hands-On manual on: ?Ÿ’????¬ An open source tool, Pentaho Data Integrator (PDI) to explain the process of extraction of data from multiple varied sources. ?Ÿ’????¬ MS Excel to explain the concept of analysis. ?Ÿ’????¬ MS Access to generate reports on the analyzed data. ?ú An integrated project that encompasses the complete life cycle of a BI project. Table of Content Foreword Preface Acknowledgments About the Authors Chapter 1: Business View of Information Technology Applications 1.1Business Enterprise Organization, Its Functions, and Core Business Processes 1.2Baldrige Business Excellence Framework (Optional Reading) 1.3Key Purpose of Using IT in Business 1.4The Connected World: Characteristics of Internet-Ready IT Applications 1.5Enterprise Applications (ERP/CRM, etc.) and Bespoke IT Applications 1.6Information Users and Their Requirements Unsolved Exercises Case Study Briefs GoodLife HealthCare Group Introduction Business Segments Organizational Structure Quality Management Marketing Alliance Management Future Outlook Information Technology at GoodLife Group Human Capital Management & Training Management GoodFood Restaurants Inc. Introduction Business Segments Impeccable Processes and Standard Cuisine Marketing Supplier Management Quality Management Organization Structure Future Outlook Information Technology at GoodFood TenToTen Retail Stores Introduction Business Segments Organizational Structure Marketing Supplier Management Quality Management Future Outlook Information Technology at TenToTen Stores Chapter 2: Types of Digital Data 2.1 Introduction 2.2 Getting Into GoodLife?? Database 2.3 Getting to Know Structured Data 2.4 Getting to Know Unstructured Data 2.5 Getting to Know Se