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Book Title: | Food and Beverage Management |
Author: | Bernard Davis |
ISBN-13: | 9780750667302 |
Publication: | A Butterworth-Heinemann Title |
Food and Beverage Management 4e provides a complete introduction to this vital area of hospitality management.Now in its fourth edition, this best-selling text has been completely revised and restructured to reflect current practice and teaching and includes updated information on all areas, especially technology, operations and staffing issues. Each chapter has a user friendly structure including aims, exercises and further study hints.Food and Beverage Management 4e is the introductory bible for people entering food and beverage management studies or practice. * What is quality and how to manage it* Getting started in the restaurant business* Menu planning* Food and beverage operations and control* Staffing issues including recruitment and turnover* Marketing including public relations and merchandising* Trends and development including franchising and environmental issues* Real-life cases from industry leaders, including practical examples and illustrations to clearly explain the critical points raised* Fully revised and updated with new material relating to food and beverage management operations and technology* Support from online lecturer material with PowerPoint slides, solutions to exercises, extra case studies and web links
Medicine&HealthSciences
Paperback
English
448 pages
0750667303
Import, 22 Apr 2008
Students and Professionals:Textbooks, Medicine&HealthSciences
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