Overview of Creating a Winning E-Business Book

Creating a Winning E-Business, Second Edition illustrates the processes involved with planning, starting and marketing a new e-business in today?s environment. Four types of cases are used in this practical, entrepreneurial guide to provide a real-world approach, including a book-long running case study complimented by chapter specific real-world case studies that open and close each chapter. Additionally, case studies that feature both successful and unsuccessful ventures are found throughout the book enabling students to learn from the actions of others. A new chapter on Affiliation programs (such as Amazon.com?s Associates program) is featured and all chapters are updated to reflect industry changes since the publication of the first edition.

• Book Type :

EngineeringEntrance

Book Binding :

Paperback

Language :

English

Number of Pages :

464 pages

ISBN - 10 :

8131501876

Creating a Winning E-Business Published On :

2007

Resource:

ExamPreparation, EngineeringEntrance for Students and Professionals

Disclaimer:

• Creating a Winning E-Business Book is not for reading online or for free download in PDF or eBook format.
• Table of Contents,Index,Syllabus,summary and image of Creating a Winning E-Business book may be of a different edition or of the same title.
• Price can change due to reprinting, price change by publisher or sourcing cost change for imported books.