Overview of BASIC MARKETING (SIE) :A Global- Managerial Approach Book

This edition of Basic Marketing builds upon its pioneering beginnings that introduced the "four PS" to the introductory marketing course. The unifying focus of this text has always been on marketing decision-making pertaining to identifying and meeting customers' needs.

• Book Type :

Business & Finance

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

880 pages

• ISBN - 10 :

70620180

• BASIC MARKETING (SIE) :A Global- Managerial Approach Published On :

15-Jun-06

• Resource:

Textbooks, Business & Finance for Students and Professionals

Disclaimer:

• BASIC MARKETING (SIE) :A Global- Managerial Approach Book is not for reading online or for free download in PDF or eBook format.
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