Analysis for Marketing Planning (McGraw-Hill International Editions: Marketing & Advertising Series) Book Information:

Focusing on marketing planning, this text is suitable for courses in product management, product pricing and brand management as well a marketing management and marketing strategy where brevity, no coverage of the 4Ps, a heavy strategic focus and an emphasis on a marketing plan are desired. Conceptual and analytical in its approach, it centres on industry competitor and customer analysis and includes numerous examples.

• Book Type :

Analysis for Marketing Planning (McGraw

• Book Binding :

Paperback

• Language :

English

• Number of Pages :

180 pages

• ISBN - 10 :

007115423X

• Analysis for Marketing Planning (McGraw-Hill International Editions: Marketing & Advertising Series) Published On :

Import, 1 Dec 1997

• Resource:

Textbooks & Study Guides, Higher Education Textbooks, Analysis for Marketing Planning (McGraw Books for Students, Teachers, Graudates, Professionals and all others

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